Give your business a digital makeover.
A fast, affordable way for small business owners, especially Black-owned businesses, to get a professional brand, a modern website, and a Go-To-Market plan. Offered by BACC in partnership with WK Social.
The gap is real. So is the opportunity.
of U.S. employer businesses are Black-owned, though Black Americans are 14.2% of the population.
Black-owned businesses have no employees, so the owner handles everything, marketing included.
of Black business owners feel judged more critically than their non-Black peers.
more to launch a business: about $21K for Black entrepreneurs vs. $16K for others.
of Black business owners have never had a mentor, and 56% are self-taught.
of U.S. GDP comes from small businesses, which employ nearly half of American workers.
Figures as published on the current program page. Add source citations before launch.
Great businesses get overlooked online.
Struggling to attract new customers
Without a clear digital presence, your business is easy to overlook.
No brand identity or online visibility
Inconsistent visuals and messaging make your business blend into the background.
Not enough time, people, or budget
Most small businesses don’t have a dedicated marketing team to keep up.
A complete makeover, built for you.
A digital makeover is a complete refresh of how your business shows up online, covering branding, your website, digital tools, content strategy, and social media consultation.
Brand development
A brand guide with your colors, fonts, logo, and visual assets, plus a clear, consistent brand message.
Website design
A responsive, UX/UI-optimized website, whether that means redesigning your current site or building a new one.
Strategic consultation
Goal refinement, competitive analysis, and market-positioning insights to guide your next moves.
Leave with a plan to grow.
Brand guide
Your colors, fonts, logo, and visual assets in one place.
Company pitch deck
A polished deck to present your business to customers, partners, and funders.
UX/UI-optimized website
A responsive site designed to turn visitors into customers.
Social media consultation and templates
Guidance and ready-to-use templates that match your new brand.
Is the program a fit?
What to know before you apply.
Free for qualified participants
Covered by a scholarship. Existing costs like your domain and hosting aren’t included.
8 to 12 weeks
Each project runs 2 to 3 months, within the April to October program window.
Attendance required
Attend every advisor meeting. Missing three may lead to disqualification.
Social media guidance
Social media management isn’t included, but we’ll help you align your channels with your new brand.
Who it's for
Small business owners ready to strengthen their digital presence, with a focus on Black-owned businesses.
Ready for your digital makeover?
Apply for the Digital Makeover Program and tell us about your business and goals. Questions first? Our team is happy to help.