Digital Makeover Program
Are you a small-business owner in need of a clean, professional website and Go-To-Market plan quickly?
Our Digital Makeover Program offers a fast and affordable way to up-level your business by bringing your brand and digital presence into sharp, clear focus.
In partnership with WK Social we are offering BACC members and local small businesses strategic marketing consultation, branding, and website building services to accelerate impact by powering your business with digital tools to help you succeed.
What is a digital makeover?
A Digital Makeover is your chance to take your business to the next level by transforming how you show up online. In today’s market, your digital presence is often the first interaction potential customers have with your brand and that first impression matters.
We work closely with selected small businesses to revamp their online identity from branding and websites to digital tools and content strategy or social media consultation. Our team will help you clarify your message, sharpen your visual identity, and build a digital strategy that attracts the right customers.
This is a full digital transformation built around what makes your business unique.
Eligibility Criteria
- Small Business Ownership: You must be a small business owner, with a focus on Black-owned businesses.
- Commitment to Participation: You must be able to attend all scheduled meetings with your program advisor.
- GrowWillingness to: You must be ready to actively engage in workshops, consultations, and apply feedback to improve your digital presence and branding.
- Ready to Take Action: Your business should be prepared to make changes and implement new strategies to enhance its online visibility and overall digital strategy.
Without a clear digital presence, it’s hard to reach new audiences or build trust with potential buyers. If your online image doesn’t reflect the quality of your business, you’re likely being overlooked—no matter how great your product or service is.
When there’s no cohesive branding or strategy guiding your online presence, your business blends into the background. Inconsistent visuals, messaging, and content make it difficult for customers to understand who you are and why they should choose you.
Most small businesses don’t have a dedicated marketing team. You’re wearing multiple hats, and digital strategy often falls to the bottom of the list. Without proper resources, it’s tough to keep up with trends, tools, or content creation—let alone build a strong brand online.
What Can you expect from our digital makeover program?
Brand Development
You will have a clear, defined brand that effectively represents your business. This includes a comprehensive Brand Guide with your approved brand colors, fonts, logo, and visual assets. We will also help you develop a consistent Brand Message that resonates with your target audience, fostering trust and recognition. With a strong brand foundation, your business will be positioned for growth and increased customer loyalty.
Website Design
You’ll have a professionally designed, UX/UI optimized website that perfectly showcases your business. The website will be responsive, user-friendly, and tailored to your brand’s identity. We will ensure your site is visually appealing, easy to navigate, and drives conversions, providing an exceptional online experience for your customers. Whether it’s a complete redesign or a fresh new site, your website will stand out and effectively support your business goals.
Strategic Consultation
Throughout the program, you’ll receive expert Strategic Consultation to help you refine your business goals and align them with your brand’s vision. This includes a comprehensive review of your business strategy, competitive analysis, and actionable insights to enhance your market positioning. We’ll work with you to ensure your business is positioned for success, allowing you to make informed decisions that fuel growth and drive sales.
Go-To Market Plan
By the end of the program, you should have the following features and benefits:
- Brand Guide with approved branding assets to scale your business.
- Company Pitch deck with brand copy and product messaging to sell more.
- UX/UI optimized website that truly represent what you have to offer.
- Social Media consultation and templates to help you boost brand awareness
Brand Development
You will have a clear, defined brand that effectively represents your business. This includes a comprehensive Brand Guide with your approved brand colors, fonts, logo, and visual assets. We will also help you develop a consistent Brand Message that resonates with your target audience, fostering trust and recognition. With a strong brand foundation, your business will be poised for growth and increased customer loyalty.
Website Design
You’ll have a professionally designed, UX/UI optimized website that perfectly showcases your business. The website will be responsive, user-friendly, and tailored to your brand’s identity. We will ensure your site is visually appealing, easy to navigate, and drives conversions, providing an exceptional online experience for your customers. Whether it’s a complete redesign or a fresh new site, your website will stand out and effectively support your business goals.
Strategic Consultation
You will have a clear, defined brand that effectively represents your business. This includes a comprehensive Brand Guide with your approved brand colors, fonts, logo, and visual assets. We will also help you develop a consistent Brand Message that resonates with your target audience, fostering trust and recognition. With a strong brand foundation, your business will be poised for growth and increased customer loyalty.
Go-To Market Plan
By the end of the program, you should have the following features and benefits:
- Brand Guide with approved branding assets to help you scale your business.
- Company Pitch deck with copy and brand and product messaging to helo you sell more.
- UX/UI optimized website that truly represent what you have to offer.
- Social Media consultation and templates to help you boost brand awareness
FAQS
This program is at no-cost to qualified participants. The scholarship allows you to receive high quality services to help you scale your business. This program does not replace your existing cost. You will need to pay for the things that you already pay for such as domain, and hosting.
This program is for small business owners, especially Black-owned businesses, looking to enhance their digital presence.
The program offers brand development, website design or redesign, strategic consultation, and a Go-To-Market plan.
The program runs from April to October 2025, with a project duration of 8-12 weeks (2-3 months).
Yes, attendance at all scheduled meetings with your program advisor is required. Missing 3 meetings may result in disqualification.
Social media services are not included, but we can offer guidance on how to align your social media with your new brand.
You’ll receive expert advice, a rebrand or website update, and a strategic plan to improve your digital presence, helping you grow and engage more customers.
Representation Gap
Black Americans make up 14.2% of the U.S. population but own only 2.3% of employer businesses.
- Access to entrepreneurial resources must be a priority.
Solo Ventures
Approximately 3 million Black-owned businesses operate without employees.
- Majority of small businesses lack the capital or resources to help them scale.
Perception Bias
86% of Black business owners feel their businesses are judged more critically than non-Black peers.
- Support small businesses to keep their doors open.
Startup Costs
Black entrepreneurs spend on average $5,000 more to start a business ($21K vs. $16K).
- Provide services like Digital Makeover program to help small businesses thrive.
Mentorship
44% of Black-owned business owners report never having a mentor; 56% are self-taught.
- Provide access to sponsorship and mentorship including more mentorship from fellow Black business owners
In the Numbers
Small businesses employ nearly half the American workforce, representing 43.5% of America’s GDP.
- Armor small businesses with digital means succeed.
Community & Collaborations
